SEM conference at Orange Meetup September 2010

This evening I’ve been to a Orange Meetup, organized by Orange Romania. Excellent ROI for me.
The topic was SEM.
The guests were 2 ladies (Amelie and Essuhana) from eSearch Vision, a french SEM agency.
The moderator was Maria H. – a very human presenter:)

Here are some interesting facts:

• they run 0.5bln eur clicks budgets (per year?)
• the minimum monthly clicks costs per company in france – 10k eur
• the agency fee in france – depends. Minimum flat fee 1500 eur, or percentage (15% of spent clicks), or 1 eur/sells, or ….
• in france 30% of all advertising in online goes to PPC
• sem on mobile is almost zero – 1%
• they use their own software to manage google, yahoo, bing (they are the same?) ask, facebook (to come)
• it’s a good ideea to target your own name, including for increasing the quality score
• they offer a 3 months trial, anytime walkaway.
• google countes impressions after 3 seconds. So google instant is not impeedint this a lot
• broad match clicks 80% -> 69% sales (which is normal). They try to use exact matches a lot.
• they just won the Orange Romania SEM account 🙂