Here is a good learning worth to be shared. For small keywords, like “mp3”, “laptop”, “travel”, and so on, adwords keyword tool shows tons of searches. Well, this is not correct. Here is a test I have done: I found a term that was searched 110k/month according google adwords keyword tool (simple term). I found … Read more
Some very interesting learnings from Gala Premiilor eCommerce 2010. (live blogging) Bogdan Manole (legal) register at osim the url/brand most of the legal stuff are copy paste find replace better use unique brand names than seo optimised if you are a distributor, you should state your relationship with the rest of the brands if you … Read more
In the past 3-4 weeks we’ve worked for some new clients, that I’m pretty proud of 🙂 – UPC – Sprint Curier – Unilever – BAT – JTI – Arctic (Beko) Way to go.
EVERYBODY in the SEO world tells you to optimize for google. But bing + yahoo now is half of google, according June 2010 Comscore data http://www.comscore.com/Press_Events/Press_Releases/2008/07/Top_US_Search_Engines Google 60%, Bing + yahoo – 30% And since august 2010, yahoo will use the Bing search engine. Conclusion: if you want traffic, you better start optimize for Bing … Read more
Lates google.com’s change in algorithm is pretty weird. Because it gives a bigger importance for the sites reputation than the exact search term. And the only potential explanation is the increase on importance for localisation. Explanation: You search a string “a b c” where a b c are separate words. Until recently, if you had … Read more
One of my clients, Talentgate, has a very cool mission: help people find their career guidance, based on some career orientation tests they developed. After you create an account, you fill in the cv (to have a minimum 65% completion rate) and after that you are able to make the 3 tests. By the way, … Read more
A very annoying thing happen friday. Elvsoft, one of my Romanian hosting providers, just had a Raid HDD that crashed, so all posts that had been written that day did not saved. Even they’ve been very prompt in solving the error, still was annoying. I just realized once again, if necessary, the importance of backup. … Read more
I love them because they most of them they are very creative. Sometimes they demonstrate a huge lateral thinking that makes you say WOW. The all time favorite: the seller of unbelievable ultra cheap inflatable woman. Do u know the story? 🙂 A guy sold several inflatable woman at incredible low price. The shocked buyers … Read more
I never heard a sound from myspace lately. Several years ago it was the hottest thing on the market, and now… the traffic dies slowly. Same hi5. Facebook traffic on the rise.
In the past weeks for some of the advertising campaigns we manage for US/Canada we saw that yahoo brings more ROI than google. The number of searches are clear in favour of Google. But the competition is so high on google that for some keywords you better have hyper conversion rates. While yahoo has much … Read more
Any SEO expert (me included) will tell you that is critical to have links from other valuable sites, preferably on self-descriptive anchors, based on what you want to be found after. This is one of the most important things in SEO. It’s proven. It works. But, there is a “but”… I have a question, for … Read more
Last year, I wrote a very interesting article on my Romanian Blog, regarding innovation versus duplication. And the conclusion was that from business model point of view, for small players it makes more sense to copy then to innovate (not a very politically correct opinion, but I don’t care of being cucher). Here is the … Read more
Especially during my BestJobs working period, I encountered the following situation: young people don’t know where to go, what to do, who to speak in order to have a successful professional career. The Romanian school sucks (in order of career counseling). I remember at some point, I made a proposition to Ecaterina Andronescu, the rector … Read more
Having your business based on money received from affiliates programs is not a very smart idea. Because is not sustainable in time and the benefits are hundreds times less a real business. So, the opportunity costs that you miss by focusing on affiliates are very high. Let me demonstrate: Affiliate program: You deliver a sell, … Read more
After working on tons of e-marketing projects, more simple or more complicated, this morning I generated a theory, a law, very much likes Murphy’s ones 🙂 Ferseta’s Law on e-Marketing Projects For every degree of complexiness for 100% increase, following things usually happens: – Duration of an e-marketing project is increasing with 200% times (more … Read more
