Summer Work

I saw that everybody is more relaxed during this summer. Really hot temperature, really stupid government decisions, a lot of emigration intentions to New Zealand. New clients comming, (some) old clients dying. Cycle of life. Me personally I’m going each weekend outside Bucharest. Jony is going to seaside also this week. John is building a … Read more

Google is focusing more on localisation

Lates google.com’s change in algorithm is pretty weird. Because it gives a bigger importance for the sites reputation than the exact search term. And the only potential explanation is the increase on importance for localisation. Explanation: You search a string “a b c” where a b c are separate words. Until recently, if you had … Read more

Career orientation tests from Talentgate

One of my clients, Talentgate, has a very cool mission: help people find their career guidance, based on some career orientation tests they developed. After you create an account, you fill in the cv (to have a minimum 65% completion rate) and after that you are able to make the 3 tests. By the way, … Read more

RAID crash causes dissapearance of my last two posts

A very annoying thing happen friday. Elvsoft, one of my Romanian hosting providers, just had a Raid HDD that crashed, so all posts that had been written that day did not saved. Even they’ve been very prompt in solving the error, still was annoying. I just realized once again, if necessary, the importance of backup. … Read more

Why I love the hackers, the virus creators and the (some) online crooks and spammers

I love them because they most of them they are very creative. Sometimes they demonstrate a huge lateral thinking that makes you say WOW. The all time favorite: the seller of unbelievable ultra cheap inflatable woman. Do u know the story? 🙂 A guy sold  several inflatable woman at incredible low price. The shocked buyers … Read more

Yahoo better than Google

In the past weeks for some of the advertising campaigns we manage for US/Canada we saw that yahoo brings more ROI than google. The number of searches are clear in favour of Google. But the competition is so high on google that for some keywords you better have hyper conversion rates. While yahoo has much … Read more

Career. To be or not to be

Especially during my BestJobs working period, I encountered the following situation: young people don’t know where to go, what to do, who to speak in order to have a successful professional career. The Romanian school sucks (in order of career counseling). I remember at some point, I made a proposition to Ecaterina Andronescu, the rector … Read more

Why focusing your business on affiliates programs is sometimes a dumb idea

Having your business based on money received from affiliates programs is not a very smart idea. Because is not sustainable in time and the benefits are hundreds times less a real business. So, the opportunity costs that you miss by focusing on affiliates are very high. Let me demonstrate: Affiliate program: You deliver a sell, … Read more

Ferseta’s Law on e-Marketing Projects

After working on tons of e-marketing projects, more simple or more complicated, this morning I generated a theory, a law, very much likes Murphy’s ones 🙂 Ferseta’s Law on e-Marketing Projects For every degree of complexiness for 100% increase, following things usually happens: – Duration of an e-marketing project is increasing with 200% times (more … Read more