How to solve negative/bad reviews online

For the past 6 years, I am keep increasingly receiving requests from various companies/persons to help them out in a very sensitive and important problem: they had negative/bad reviews online. And they need to solve them 🙂 The problem is that this way they waste a LOT of sales. A nielsen study since april 2009 … Read more

Google Adsense vs Adbrite test results

I’ve made a test, on one of our websites targeted, to US visitors, having before Google adsense and after that adbrite, on the same ad spots. Conclusion: Google Adsense produce an income 78 (seventyeight) times bigger then AdBrite! WOW. the quality of the Adbrite’s ads was very low, the contextual targeting did not function, it … Read more

Recycle rulz – Colecteaza Selectiv

One of our clients, Eco-Rom Ambalaje (#1 in recycling in Romania), launched this month a campaign, with a strong call2action. Colecteaza Selectiv (http://colecteazaselectiv.ro). 50 bikes as prizes. 3 bikes for the most influencing bloggers + 30 tshirts made from recycled PET. As the campaign ends on October 3rd, we’ll give more nice results after that. … Read more

SEM conference at Orange Meetup September 2010

This evening I’ve been to a Orange Meetup, organized by Orange Romania. Excellent ROI for me. The topic was SEM. The guests were 2 ladies (Amelie and Essuhana) from eSearch Vision, a french SEM agency. The moderator was Maria H. – a very human presenter:) Here are some interesting facts: they run 0.5bln eur clicks … Read more

WordPress bans sites if wrong links appears in blogroll

This week, wordpress banned 2 of my wordpress sites, one with PR 4 and one with PR 3. They banned it automatically after I posted a specific url to a travel dot com site that was ok from reputation point of view (as far as I thought). I just saw a big red thing saying … Read more

Search terms relevancy in adwords keyword tool

Here is a good learning worth to be shared. For small keywords, like “mp3”, “laptop”, “travel”, and so on, adwords keyword tool shows tons of searches. Well, this is not correct. Here is a test I have done: I found a term that was searched 110k/month according google adwords keyword tool (simple term). I found … Read more

eCommerce in Romania – GPEC 2010

Some very interesting learnings from Gala Premiilor eCommerce 2010. (live blogging) Bogdan Manole (legal) register at osim the url/brand most of the legal stuff are copy paste find replace better use unique brand names than seo optimised if you are a distributor, you should state your relationship with the rest of the brands if you … Read more

New client

After a long selection process (of several months), after competing with more than 10 competitors, we finally won a pitch for one of the biggest US museum, for a very nice (and big) project. We are very happy, as between our competitors were huge digital players, with huge PR 10 clients in portfolio. So, we … Read more

Why is important to optimise sites for Bing + Yahoo

EVERYBODY in the SEO world tells you to optimize for google. But bing + yahoo now is half of google, according June 2010 Comscore data http://www.comscore.com/Press_Events/Press_Releases/2008/07/Top_US_Search_Engines Google 60%, Bing + yahoo – 30% And since august 2010, yahoo will use the Bing search engine. Conclusion: if you want traffic, you better start optimize for Bing … Read more

Guaranteed results by Ferseta e-Consulting Cabinet – nice example

I promote myself as e-marketing services provider with guaranteed ROI. Now I am in a middle of a business case very interested: client: Unilever – brand: Algida They have a site, www.iubesteinghetata.ro that in google.ro after “inghetata” in the first 1000 results did not appeared. And this was not acceptable. That’s why I stept in. … Read more

The e-Marketing Blog of Constantin Ferseta
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