Live blogging from NetCamp 2010

Here are some interesting ideas from Netcamp 2010. Nice event, from Manafu and evensys

Ian Broom – launch 48

• it’s a good way to start a business if an investor keeps bugging u to start a business
• 800 entrepreneurs, 35 startups
• sunnytrail – analytics for sales
• runkeeper – iphone app (geolocation)
• build an game if u want to buy a mobile app
• steps to success:
  • define your market
  • do your research (do a demo and ask for credit card details in advance – if they byte, u know if it will be succes)
  • confirm the features *create the short list of features and validate them with the potential clients
  • MVP – MINIMUM VALUE PRODUCT – launch the product  with the minimum features that will make it buyable
  • titanium accelerator – for mobile
  • launch with interest – refer your friends and we’ll give u first 3 months free.
  • iterate and expend

Jure Sustersic – Nokia

• 3.7 bln mobile subscriptions
• 25,000 aplications downloaded in several minutes
• “the app economy” – nice term
• 17.5 billion 2011 app market
• global mobile advertising – 16bln in 2011
• 13-25 yo are heavy users of apps
• in europe 37% have used mobile apps
• 9,4 apps installes in average per phone
• 22% of users BOUGHT mobile apps
• there are inovative web giants (ebay, facebook, etc), the mobile entrepreneurs (joiku, fourssquare) and the traditional giants (coke, bbc)
• business classification: MOBILE, online+mobile, brick&mortar 🙂
• web or native? – the big question in mobile tech
• android is on 3rd place. in europe, us, or worldwide?
• publish.ovi.com
• last minute at cinemas 🙂 interesting concept

Zoli Herczeg – Microsoft – The cloud guy

• cloud computing works for advertising monetisation
• cloud works also for subscription based monetisation
• windows azure – cloud computing platform from microsoft
• there is no law that will force a site to keep the data in romanian location
• cloud works for every non-flat usage scenarios
• bizspark.com – access to windows azure
• you can have also php on windows cloud computing
• use ms apps and ms promotes you

Hugo – News Corp

• go from perfect solution to the marketable solution
• we need WOW factor. is mandatory to be successful 🙂 Either is a stupid design, either is a feature, either is a naked hostess
• mobile app for a cab company – addison lee. specify your home and your actual location and it estimate the cost + u can order the cab 🙂 – no surprises
• get emotional – get your clients to become emotional – words (copyrighting, design, delighters – 404 cool page, DONT USE STANDARD STUFF,

GROUPON

• groupon is treasure hunting
• today no silent client database is allowed today
• 15millions groupons sold by today

ROMTELECOM

• 15% broadband internet subscriptions in ro
• nothing else

Kaspersky

• 7.7mm internet users
• 2.1mm users of fb in ro
• 77% of fb users 18-34yo
• 20 usd for a facebook account with more than 100 friends – nice incentive to steal the accounts
• relevant information -> interesting discussions->exploring and adhesive->brand ambassadors

centruldepiese.ro – the smartest idea at launch48

MOBILE USEFULL STUFF

• 2014 smartphones number will triple versus today
• number of applications: 300k in appstore, 180k Android Market, 25k Ovi, 15k Blackberry, 3k windows
• iphone apps only on appstore
• tips and tricks appstore
  • lanch MVP
  • lanch new versions every 30-45 days, in order to be in front of the rest more often
  • you need to have sales/technic/support/development teams
  • the design should be wow, same as user experience
  • 4-5 different resolutions
  • test crash platforms
• freemium – the best way to sell something for android
• it’s difficult to sell something in android market – 60-80% of apps are free 🙂
• ALMOST EVERY PHONE WILL BECOME SMARTPHONE
• you need specialized people for every platform
• price difference +10% at iphone
• mobile means: JAVA, web sites mobile optimised, native apps
• Nokia QT SDK – nice editor for native developers for Ovi store
• 3 millions downloads from ovi store per day
• uk, germany – rulz as ovi
• revenue sharing 30% nokia, 70% u
• operator revenue share (extra costs – 60-40)
• Silverlight – native language for windows mobile
• XNA – games windows mobile
• 80% of iphone users are browsing internet
• 16% of phone users (iphone) are making 55% of mobile traffic
• in 2007 – most of mobile traffic went to portal carierrs
• in 2008, portal carriers were positioned last
• in Ro, 7% of big news sites traffic is coming from mobile
• 5 years from now, internet mobile usage will be bigger than desktop mobile usage
• 2bln mobile users in 2013
• no javascripts on mobile versions, no tables.
• app market was 5bln usd in 2009 – 99.5% was apple !
• 29 bln in 2013!!! app market estimate
• Phone Gap – utilitar to create apps for all platforms
• Opera browser has bigger traffic from mobile versus desktop
• html5 rulz for future mobile apps
• on smartphones people consume breaking news
• on apple store, for developers there is a 99$ annual fee
• for every uploaded/and approved apps, appstore gives u 50 codes to give to other people to test the app
• to be successful u need to have CONSTANT reviews -> u can force it via marketing
• prepare to face rejection from app store
• as bigger the version is v5.4, the faster the review comes
• iadd – productivity app from dragos roua – makes several hundreds of usd per month
• iphone owners are good payers
• for iphone apps is better to sell more expensive. it generates higher number of transactions
• forex convertor app – 500 usd/month
• ipad users pays more than iphone users
• there is a portability effort from iphone to ipad
• you have to support all older iphone os versions app!
• hardware costs are large, especially for testing (4 iphones versions, 2 ipads, etc)
• for the moment, app versus web is not clear who is a winner. See google and yahoo. both have app and web
• show people the last visited pages/products
• u can triangulate on gsm cells – android has this opportunity
• NFC – near field communication
• cinemagia.ro mobile version – 3k visitors/day