WE HELP OUR CLIENTS TO SELL MORE VIA E-MARKETING
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I am Constantin "Noro" Ferseta and I'm glad to
see you here.
We are a small e-marketing agency, with a huge experience and a strong portfolio. We are located in Romania, but our work is done mainly for external clients.
What we do? Help our
clients to sell more using Internet and mobile technology. Our main
service is consultancy, but we provide full e-marketing services:
web development, online promo, communities building, social network
marketing, e-commerce, mobile campaigns, SEM, SEO, etc. Contact
us. |
Our clients come 95% through recommendations from other satisfied clients! So, we're doing a very good job. :)
LATEST BLOG POSTS:
Here is a good learning worth to be shared.
For small keywords, like “mp3″, “laptop”, “travel”, and so on, adwords keyword tool shows tons of searches. Well, this is not correct.
Here is a test I have done:
I found a term that was searched 110k/month according google adwords keyword tool (simple term).
I found the dot com free – I bought it instantly.
I made a site and brought it to first position in google, in spite of heavy competition.
Now I have less then 100 visitors on that search term per month! I expected at least 1k/day only from that search term only.
Instead I’m getting a lot of traffic for more complex search terms, that includes that domain term. So overall I don’t regret doing it 
Using this tool should be consider approximate (I had a similar conclusion some 2 years ago, when I noticed that on some key terms I have generate more traffic than google says is the total).
Some very interesting learnings from Gala Premiilor eCommerce 2010. (live blogging)
- Bogdan Manole (legal)
- register at osim the url/brand
- most of the legal stuff are copy paste find replace
- better use unique brand names than seo optimised
- if you are a distributor, you should state your relationship with the rest of the brands
- if you have a price on a site, that is a ferm selling offer. if we have a client willing to buy, we have a contract
- for “ramburs” you can select clients via a clause “if you did not paid first time, next time you pay in advance”
- privacy policy is a public declaration on how personal data are collected and stored (we are bind by law)
- who r u? what personal data do you collect? why i collect personal data? how do i use them?what other third parties do have access,
- most operators did not fully comply with the law
- put an order without making an account (I HATE making accounts)
- deleting data of old users if not comming back after 1 year (eventually you send en email warning before)
- ochim.eu – for protecting the brands in EU
- brand protection begins when the deposit is posted.
- CNP – better NOT to collect it (legally is a mess)
- Iustin Priescu (security)
- outpost24, sweden
- perimetral scanning
- at 22 scanned eshops, 2035 vulnerabilities known found
- iso 27001 – information security certification
- 5.6 out of 10
- irsop
- PROBLEM1. attention problem – too many “distractors” – things that are not essentials are given too much importance
- PROBLEM 2. logic of the buyer differs from the seller (this is the most important)
- PROBLEM 3. subconscious plays a huge role
- PROBLEM 4. semantic. clients don’t understand some words from sites. acronyms, neologism, polismenia, scientific terms, used too much
- PROBLEM 5 – complexity. is a disaster.
- PROBLEM 6 – cognitive simulation – will it make human tick. banks use toooooo much text on their sites
- metrics: electronics (time on site, pageviews, bounce rate), subjectives (ask people if they like it, did they found what they wanted, etc), fiziological (eye tracking)
- eyetracking – where the human looks, how long, where it looks next. several eyetracking => heatmaps
- reasearch can boost the sales
- next Brian Einsenberg
- your website sucks!
- top conversion rate is 41% schwan, proflower 26,5%, vitacost 24% (never settle with low, settle at least 10%
- #1 UVP – unique value proposition, UCP unique campaign proposition:
- “over 10 mm shiped. one time shipping 4,99usd) free 10 usd gift card with purchase of 25$ and more. since 1923, try it free for 30 days
- #2. make persuasive and relevant offers: free shipping rulz. from page to page people forget what they have seen -
- #3. reinforce the offer across the site – special late night offer. Use BIG fonts. 20% OFF
- #4. visitors find a treat and try to find out more – be alligned
- 4 types of buyers: competitive, methodical, spontaneous, emontional
- spontaneuos – seek top releases + top sellers,
- humanistic care about reviews,
- methodical search by genre,
- competitive search by actor, titles
- on amazon there are 150-200 tests running every givin time
- use voice of the consumer
- most used application on android and iphone is a barcode scanner. you scan in the store and you get via the application reviews and stuff
- nice idea: put printed reviews and testimonials from clients
- use big banners to help clients navigate: top rated fav unde 50 bucks
- searchers vs browsers
- user generate content increase email readings
- they use it for credibility
- do usability studies (there are softwares for that already)
- usertesting.com – 100 usd
- usability – how a night club will be design by an usability expert )
- use scarcity 15 products in stock. hurry, there are 632 people shopping now
- book to read – *the psyhology influence of persuasion”
- give something for free
- on thank u page, give a 10 minutes counter to buy something else at a discount rate – suggestive selling on the spot!
- use AUTHORITY headseats.com – good/better/best – and u believe them !
- the checkout pages should be cool also + reinforcements (satisfaction guarantee)
- thank u note “thank u for choosing Basecamp”
- 72% abandonment rate of shopping card in USA!
- you create the account after the thank you page, not upfront
- point of action assurances: this connection is secure, guarantees refund, no question asks. We’ll not share your email with anyone (and signed)
- always have one big button and one secondary one: keep shopping (if you want to shop)
- full paypament or in installments – let them choose in the card
- for 5 dollars more you’ll get this tomorrow. for an extra 10 you’ll get it today
- the champions spend money on testing and usability studies,
- spend your money on improving conversion not on building more traffic. the word of mouth will do the rest
- focus on continuous improvement
- they utilize a system for prioritization – “learn more”-> “help me choose”
- they know how to implement quicly – in 2h after michael jackson died, amazon had the store redone to sell that.
- newsletter – ask for review from people that ever bought from u and promise something in return
- price and convenience – that’s the main reasons why people buy online
- use call tracking to see roi from site
- dorin boerescu
- we should have ALL top 10 results after the brand of my shop (using my blog, tw account, slideshare, youtube, etc)
- make sem on your name, to block competitors
- 2parale – 1 an – 67 campaigns, 2500 affiliats, 9mm clicks, 1mm eur generated sales, 19,000 leads.
- preferential contests for affy, feeds,
- gecad epayment – daniel nicolescu
- 2008 – 652k tranzactions, 53mm eur romcard, s1 2010 1195999transactions, 68,5 mm eur
- 2008 romanian client 36% females, 30-40 yo, 8% 18-25 yo, 1/year card payment 64%, Tu, We 17-18% highest peak, 10-14 highest payments hourly interval, bucuresti, cluj, iasi timis, brasov,
- 2009 romanian client: 37% females, 30-40 yo 37%, 18-25 raises to 10%, 25-30 26%, (young people don’t have purchasing power). 29% 2-5 transactions per year (increasing). Mon, Tu 18% increasing. 30% of purchases between 10-14
- 2010 romanian client: females 42%!, 30-40yo 37% of transactions, 12% for 18-25yo (increasing), 30% of buyers 2-5 transactions per year, 6-10 transactions – 6%. Mo 16%, all weekdays are becoming uniform (weekend days on the rise). Sun 11%.Sat 13%, 10-14 15%, increasing up to 18.00h; 22-00 9% .
- gecad does not have adult shops in portfolio
- 90% market share for gecad (from 95% 2 years ago)
- the costs expected to decrease this year
- highest risk is from prepaid phone cards ~8 eur, the commision is too low.
- some guy, from IBM (Todd Watson)
- don’t overplan. make 30-60-90 days plans
- how easy is to forget your name?
- ibm gets 40% from organic google search
After a long selection process (of several months), after competing with more than 10 competitors, we finally won a pitch for one of the biggest US museum, for a very nice (and big) project. We are very happy, as between our competitors were huge digital players, with huge PR 10 clients in portfolio. So, we are HAPPY
Also, in august we start working with another NY e-marketing agency, helping them for their projects, from consultancy to web development, SEO, SEM and so on.
In the past 3-4 weeks we’ve worked for some new clients, that I’m pretty proud of
- UPC
- Sprint Curier
- Unilever
- BAT
- JTI
- Arctic (Beko)
Way to go.
EVERYBODY in the SEO world tells you to optimize for google. But bing + yahoo now is half of google, according June 2010 Comscore data http://www.comscore.com/Press_Events/Press_Releases/2008/07/Top_US_Search_Engines
Google 60%,
Bing + yahoo – 30%
And since august 2010, yahoo will use the Bing search engine.
Conclusion: if you want traffic, you better start optimize for Bing also. Is also much cheaper then in the crowded google optimisation world
I promote myself as e-marketing services provider with guaranteed ROI. Now I am in a middle of a business case very interested: client: Unilever - brand: Algida
They have a site, www.iubesteinghetata.ro that in google.ro after “inghetata” in the first 1000 results did not appeared. And this was not acceptable. That’s why I stept in.
So I made with them a bet: that I’ll bring this site on first page in google results, or I will not get paid Simple.
More details:
- the site is flash, SEO is almost null and they cannot add new content (redesigning is out of the question)
- the site does not exists Actually is an alias to a international site www.loveicecream.com, with content duplicated in over 10 languages, each for a local market (poland, romania, holland, etc)
We started from scratch. Now the site is on 8th place 19th place in google.ro and on ascending trend. So, we achieved the objective.:)
Many thanks to my colleague Blogatu for mobilisation of the bloggers
I just calculated that I need a tone of softwares that need to be reinstalled on my computer, that makes it a very time consuming process:
- Windows
- Firewall
- Antivirus
- Adobe Acrobat
- Print
- Firefox
- Chrome
- IE 8
- IE6
- Opera
- Safari
- MS Office
- Nero
- Macromedia
- Total Commander
- Adobe Photoshop
- codecs pack
- VLC
- Canon print
- IBP
- YM
- Skype
- Livezilla
- WinSCP
- join air
- RDS
- Open Office
- Ovi
I saw that everybody is more relaxed during this summer. Really hot temperature, really stupid government decisions, a lot of emigration intentions to New Zealand. New clients comming, (some) old clients dying. Cycle of life.
Me personally I’m going each weekend outside Bucharest. Jony is going to seaside also this week. John is building a house. Iulian is buying a house. Andrei agreed to help me in my Algida blog activity, with inghetata. Stefan is looking to discover new food ideas. Alex is trying to pay his installements. Elena learns Java. Alina started our new fashion business unit on kuantero. James prepares for a 2 weeks vacations. Peter is in Chile. And Jeff, well Jeff is feeding his evergrowing number of house pets: papagal, dog, cat, fishes, etc. But all we feel in the air a sence of vacation.
My take away from this football worldcup was the fact that i saw several chinese companies advertising themselves near the field, together with coke, canon, hyunday and other classic big spenders!
On my Romanian blog i said at some point that Made in China will be as valuable as Made in Japan
Lates google.com’s change in algorithm is pretty weird. Because it gives a bigger importance for the sites reputation than the exact search term. And the only potential explanation is the increase on importance for localisation.
Explanation: You search a string “a b c” where a b c are separate words. Until recently, if you had a page optimised after abc and the competition was zero for that one, your page would come up. Now, it does not, because google prefers to show in the organic results sites with higher reputation that has only the word a or b or c. And this is not what you need. So much for the long tail.
Example: Trainingul parintilor eficace
If you search on google.com this string, it pops the following results:
On google.ro it shows a normal result, after the same search:
Is weird why on google.com it prefers other algorithm. Maybe this focus on localisation is becoming more and more important
On google.ro it shows a normal result, after the same search:
Is weird why on google.com it prefers other algorithm. Maybe this focus on localisation is becoming more and more important
