• without integration of understanding, intuition, sensibility, a digital social media is in vain
• they use “Antena” software, to listen the web
• total media = owned media + earned media + paid media
• push (persuasion) pull (motivation)
• be social means Social + local + mobile (SOLOMO)
• ? what is their average cost per fan attracted?

Hungary guy, carnation group

• 80% of Italian population spend 4h in average at TV
• branded gadgets for facebook fans for barrila
• i need to build DESIRE. it’s the only way to make consumer to purchase
• lego did a table, where u can take a picture of the think u did.
• content becomes more important that creativity

Avon lady

• 1/3 of avon clients are rural

Now, I see that in Alexa, for the past months, twitter is going down. So, if you were not an early adopter, now you are in the trend if you are not using it

The decrease is not major, but is significant in time. Click to enlarge.

Marius Ghenea

• all actual studies shows that small entrepreneurial companies are generating jobs, not the big ones
• the progress came from debt, loans in the past years. is not ok. increase productivity should be the motor.
• celebrate entrepreneur.
• entrepreneurs are not born, are made
• theory of 10,000 hours necessary to become an entrepreneur
• Steve Jobs, Mozart, successful entrepreneurs
• school for start-ups – Marius Ghenea tries to promote it in whole region
• NGOs still entrepreneurs, even if they are non-profit
• in Romania we don’t have an entrepreneurial education
• we need models, because the models generates new entrepreneurs
• in top 100 entrepreneurs in Europe, Romanians have 3 positions: ubervu, brainient, erepublik
• http://www.postprivatizare.ro – supporter for projects

Dragos Manac

• 4 years ago, at NETCAMP, erepublik was the most lame presentation. Now, they are the best in the domain
• from services, we moved to products
• personal accomplishment is better than money
• everybody has a business idea (at least)
• ideas are like mental spermatozoids. there are zillions, one is a winner
• entrepreneurship is not the same with money
• purpose, work, determination
• i will change the world=> i will change MY world
• Art of money making (PT Barnum); Economics in one lessons (Henry Hazlitt), Flow: The Psychology of optimal Experience (Mihaly Csikszent Mihaly), The essential Drucker (Peter Drucker)
• I like fucked up entrepreneurs, because i know statistically they will fail. And they will appreciate more what i offer them
• What i do must constant improve what i already did!

Calin Fusu

• best case scenario you will fail. worst case scenario u will struggle for 10 years and after that you will fail.
• intelligence is not relevant. determination is the most important.
• not all people can resist from physical point of view.
• local market is small. international market is very competitive
• or are you based on content, or on sales force
• do you have a co-founder – you will fight eachother
• u must love chaos, otherwise you will crack
• you need to define your formula (business formula)

Zoli

• 20k views of HD streaming, 4h event = 100 usd with windows azure
• 14 july, 1 million unique visitors on several hundreds processors, Ministry of Education

Antonio Eram

• explain how your idea solves a problem, not how it works.
• explain why should by from u
• don’t put numbers. If idea is good, nobody looks at figures. They will follow later.
• focus. business and benefits. the rest will come. focus on the big picture.
• have a very simple business plan
• be open for alternative methods for produce money
• think global. be open minded. embrace global conference
• know as much as possible many people from various corners of the world
• don’t be desperate
• passionate: 150% of your time.
• Romania = vampire, hackers and good programmers – we are exotique

Ovidiu Parachivescu

• they want to be  mediator between clients and programmers

Here you can buy the app: http://itunes.apple.com/ro/app/alerta-cutremur-vrancea/id465291565?mt=8

We are proud that this iPhone application will save lives when the BIG one will hit us.

How does it work? IRSA (Romanian Istitute for Applied Seismology) installed a lot of sensors inside the Vrancea Mountains. These sensors are measuring a lot of parameters, including when the first quake waves hit the earth surface. The wave travels very fast towards Bucharest, and it takes aprox 30 seconds to reach Bucharest. Those 30 seconds are the difference between life and death. You can put the family in a safe place.

Really nice product. We are proud to working with such products and clients!

The only project that defeat us was the Robotz, who has like 0.5MM fans on facebook. So, indeed, we achieved a great result, that we are proud of it.

We are very, very happy

In brick and mortar world, mom & pops individual corner shops started to decay for like 40 years now, because the large chain stores kicked in. Both the hypermarkets ones (wall-mart, carrefour, etc), both the supermarket ones (Plus, Profi, Lidl, Wallgreens, etc), both the small groceries and kiosk chains took over market share. More and more money worldwide we are paying to chains of shops versus individual shops.

And this makes sense. They have the financial power to negotiate smaller prices, they have better marketing, they are buying nice locations, their procedures are well established, the quality standards are usually higher than individual proprietary shops… We perceive they have lower prices (which is only a perception)…

Same on the internet. In the past years it was a madness with the launch of countless websites that all look for attention. Based on the SEO guidelines, the vast majority of these were GENERIC names, with the keyword in the url, so it will have a better chance for Google, to show up higher in results. That also lead to countless spam sites, optimised with bogus content, usually just a trick to drag people on these site and then monetize them somehow (via CPC, either selling stuff directly or indirectly, using backdoors).

Google is fighting spam sites for some time, with not very clear results. Even after the Panda 2.2 launch, the spam sites with stolen content were doing pretty good, while other relative original content sites were hit. But the direction is clear: original, added value content, from TRUSTWORTHY locations will be king in the future. Will you trust your credit card data to that site? You do, if it’s a brand

Before launching a web product, it was always a decision between 2 choices:

1. select a unique, memorable domain name (and brand): google, yahoo, whatever with 2 00 in name, zulu, mulu, biku, maka, vaka, fring, bing, ping, and whatever other combinations
2. choose a generic keyword search term in url: cheap tickets, cheap hotels, and so on

Now, Google launched the +1 feature. What will happen? They’re using crowdsorcing to figure it out what sites to bring up in search results. And if you search for example “insurance” on google, countless people will give a thumbs up to BRAND sites. That will means on medium term it will be virtually impossible for no brand names to break into the top 10 results, that will be fill with brand sites.

So, my advice to all web product developers: CREATE BRANDS ONLINE, not generic sites. Generic will die. Not to mention that if you create a brand online, you can sell it later

Can your web page content be trusted?

• Would you trust the information presented in your article?
• Is the article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
• Would you be comfortable giving your credit card information to the site?
• Is the site a recognized authority on its topic?
• For a health related query, would you trust information from the site?
• Would you recognize the site as an authoritative source when mentioned by name?
• Is the website the sort of page you’d want to bookmark, share with a friend, or recommend?
• Would users complain when they see pages from the site?

Is the content of your web pages unique?

• Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
• Does the article provide original content or information, original reporting, original research, or original analysis?
• Does the page provide substantial value when compared to other pages in search results?

Do you check the quality of your web pages?

• Does the article have spelling, stylistic, or factual errors?
• How much quality control is done on content?
• Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
• Was the article edited well, or does it appear sloppy or hastily produced?
• Does the article contain insightful analysis or interesting information that is beyond obvious?
• Would you expect to see the article in a printed magazine, encyclopedia or book?
• Are the pages produced with great care and attention to detail vs. less attention to detail?

Do you create web pages for your visitors or for search engines?

• Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?

Do your web pages contain enough real content?

• Does the article have an excessive amount of ads that distract from or interfere with the main content?
• Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
• Does the article describe both sides of a story?
• Does the article provide a complete or comprehensive description of the topic?

• 300mm – smartphones today -> 1.8bln in 2013 if trend continues
• 2.5mm smartphones in romania now
• international, data is bigger than voice. in romania voice 43%, data 31%, sms 19%
• 58% of respondents access mobile internet at least once per day , on average 18 minutes
• mobile internet average – 18 min
• over half 16-24
• majority use it for personal use
• mobile usage: email access, online search, reading general news, maps, IM, social network, music listenign and downloading, searching for accomodation and leisure, travel , video viewing
• outside is more  mobile
• 80% for fun, 68% to stay
• 17% use mobile internet while watching tv, 30% while reading newspapers, 60% while listening radio
• in romania, mobile internet is still perceived as the mobile version of the fixed internet connection. vs global where smartphone is perceived as a computer that makes voice calls also
• 69% have downloaded mobile apps
• 82% have at least one mobile app
• only 24% have ever paid for an app (invers versus global)
• smartphones apps average is 6 (4 downloaded) vs international 8 used and 13 downloaded
• games 36%, music 49, gps 30%, planning 39%, social network 61%, shopping 22%
• most used: social networking – the HIGHEST in the countries in the study !!! 61% vs 26% global
• gimmicks is picking up
• 33% have opted in to receive commercial messages. 69% have opened all messages
• 27% say that they did not received enough messages – nice opportunity for advertising
• 30% have been exposed to mobile ad banners – 44% say that banners do not disrupt
• traffic on site sites increase 59% in the past 6 months

MAIA NOVOLAN

• mobile allows ultra-targeting
• free sms – and the last 15 char are used for promo

“Google crawls site A every hour and site B once in a day. Site B writes an article, site A copies it changing time stamp. Site A gets crawled first by Googlebot. Whose content is original in Google’s eyes and rank highly? If it’s A, then how does that do justice to site B?”

Google’s Matt Cutts answer that question in a video. It seems that Google has no real way to find the original article. He suggests that you manually report infringing sites. In general, sites that have better backlinks will get better rankings, no matter if their content is original or not.