WE HELP OUR CLIENTS TO SELL MORE VIA E-MARKETING
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I am Constantin "Noro" Ferseta and I'm glad to
see you here. We are a small consultancy cabinet, with a huge experience
and a strong portfolio. We are located in Romania, but our work is
mainly for external clients. What we do? Help our
clients to sell more using Internet and mobile technology. Our main
service is consultancy, but we provide full e-marketing services:
web development, online promo, communities building, social network
marketing, e-commerce, mobile campaigns, SEM, SEO, etc. Contact
us. |
LATEST BLOG POSTS:
I was never a big fan of Twitter. I consider it a way to waste time, a nice thing to play with is you are an early adopter. An online gadget. Apparently, other people considered it the same. In Romania twitter is 1/1000 of facebook also. In US, the ratio is much better: aprox 1/4.
Now, I see that in Alexa, for the past months, twitter is going down. So, if you were not an early adopter, now you are in the trend if you are not using it 
The decrease is not major, but is significant in time. Click to enlarge.
Today I will be at Netcamp 2011 – www.netcamp.ro (first part of the day) and at the E-commerce Prizes Gala (in the second part of the day). I thank the organizers, for inviting me.
Marius Ghenea
- all actual studies shows that small entrepreneurial companies are generating jobs, not the big ones
- the progress came from debt, loans in the past years. is not ok. increase productivity should be the motor.
- celebrate entrepreneur.
- entrepreneurs are not born, are made
- theory of 10,000 hours necessary to become an entrepreneur
- Steve Jobs, Mozart, successful entrepreneurs
- school for start-ups – Marius Ghenea tries to promote it in whole region
- NGOs still entrepreneurs, even if they are non-profit
- in Romania we don’t have an entrepreneurial education
- we need models, because the models generates new entrepreneurs
- in top 100 entrepreneurs in Europe, Romanians have 3 positions: ubervu, brainient, erepublik
- http://www.postprivatizare.ro – supporter for projects
Dragos Manac
- 4 years ago, at NETCAMP, erepublik was the most lame presentation. Now, they are the best in the domain
- from services, we moved to products
- personal accomplishment is better than money
- everybody has a business idea (at least)
- ideas are like mental spermatozoids. there are zillions, one is a winner
- entrepreneurship is not the same with money
- purpose, work, determination
- i will change the world=> i will change MY world
- Art of money making (PT Barnum); Economics in one lessons (Henry Hazlitt), Flow: The Psychology of optimal Experience (Mihaly Csikszent Mihaly), The essential Drucker (Peter Drucker)
- I like fucked up entrepreneurs, because i know statistically they will fail. And they will appreciate more what i offer them
- What i do must constant improve what i already did!
Calin Fusu
- best case scenario you will fail. worst case scenario u will struggle for 10 years and after that you will fail.
- intelligence is not relevant. determination is the most important.
- not all people can resist from physical point of view.
- local market is small. international market is very competitive
- or are you based on content, or on sales force
- do you have a co-founder – you will fight eachother
- u must love chaos, otherwise you will crack
- you need to define your formula (business formula)
Zoli
- 20k views of HD streaming, 4h event = 100 usd with windows azure
- 14 july, 1 million unique visitors on several hundreds processors, Ministry of Education
Antonio Eram
- explain how your idea solves a problem, not how it works.
- explain why should by from u
- don’t put numbers. If idea is good, nobody looks at figures. They will follow later.
- focus. business and benefits. the rest will come. focus on the big picture.
- have a very simple business plan
- be open for alternative methods for produce money
- think global. be open minded. embrace global conference
- know as much as possible many people from various corners of the world
- don’t be desperate
- passionate: 150% of your time.
- Romania = vampire, hackers and good programmers – we are exotique
Ovidiu Parachivescu
- they want to be mediator between clients and programmers
We are proud to have been worked on what I consider to be one of the greatest iPhone apps ever.
Your phone starts to yell with approx 30 seconds before a destructive earthquake will hit the Bucharest or other cities near epicenter.
Here you can buy the app: http://itunes.apple.com/ro/app/alerta-cutremur-vrancea/id465291565?mt=8
We are proud that this iPhone application will save lives when the BIG one will hit us.
How does it work? IRSA (Romanian Istitute for Applied Seismology) installed a lot of sensors inside the Vrancea Mountains. These sensors are measuring a lot of parameters, including when the first quake waves hit the earth surface. The wave travels very fast towards Bucharest, and it takes aprox 30 seconds to reach Bucharest. Those 30 seconds are the difference between life and death. You can put the family in a safe place.
Really nice product. We are proud to working with such products and clients!
September 23, Friday night, we won 2nd place at Webstock Internet Festival with StartEvo, our soul project.
The only project that defeat us was the Robotz, who has like 0.5MM fans on facebook. So, indeed, we achieved a great result, that we are proud of it.
We are very, very happy
My bet is that on medium and long term a lot of small sites/online businesses will die, because of the multinationalization of the Internet. Let me explain.
In brick and mortar world, mom & pops individual corner shops started to decay for like 40 years now, because the large chain stores kicked in. Both the hypermarkets ones (wall-mart, carrefour, etc), both the supermarket ones (Plus, Profi, Lidl, Wallgreens, etc), both the small groceries and kiosk chains took over market share. More and more money worldwide we are paying to chains of shops versus individual shops.
And this makes sense. They have the financial power to negotiate smaller prices, they have better marketing, they are buying nice locations, their procedures are well established, the quality standards are usually higher than individual proprietary shops… We perceive they have lower prices (which is only a perception)…
Same on the internet. In the past years it was a madness with the launch of countless websites that all look for attention. Based on the SEO guidelines, the vast majority of these were GENERIC names, with the keyword in the url, so it will have a better chance for Google, to show up higher in results. That also lead to countless spam sites, optimised with bogus content, usually just a trick to drag people on these site and then monetize them somehow (via CPC, either selling stuff directly or indirectly, using backdoors).
Google is fighting spam sites for some time, with not very clear results. Even after the Panda 2.2 launch, the spam sites with stolen content were doing pretty good, while other relative original content sites were hit. But the direction is clear: original, added value content, from TRUSTWORTHY locations will be king in the future. Will you trust your credit card data to that site? You do, if it’s a brand
Before launching a web product, it was always a decision between 2 choices:
- select a unique, memorable domain name (and brand): google, yahoo, whatever with 2 00 in name, zulu, mulu, biku, maka, vaka, fring, bing, ping, and whatever other combinations
- choose a generic keyword search term in url: cheap tickets, cheap hotels, and so on
Now, Google launched the +1 feature. What will happen? They’re using crowdsorcing to figure it out what sites to bring up in search results. And if you search for example “insurance” on google, countless people will give a thumbs up to BRAND sites. That will means on medium term it will be virtually impossible for no brand names to break into the top 10 results, that will be fill with brand sites.
So, my advice to all web product developers: CREATE BRANDS ONLINE, not generic sites. Generic will die. Not to mention that if you create a brand online, you can sell it later
Here are some questions that your site must answer if you want to have a well seen website in google ranking
Can your web page content be trusted?
- Would you trust the information presented in your article?
- Is the article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- Would you be comfortable giving your credit card information to the site?
- Is the site a recognized authority on its topic?
- For a health related query, would you trust information from the site?
- Would you recognize the site as an authoritative source when mentioned by name?
- Is the website the sort of page you’d want to bookmark, share with a friend, or recommend?
- Would users complain when they see pages from the site?
Is the content of your web pages unique?
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Does the article provide original content or information, original reporting, original research, or original analysis?
- Does the page provide substantial value when compared to other pages in search results?
Do you check the quality of your web pages?
- Does the article have spelling, stylistic, or factual errors?
- How much quality control is done on content?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- Was the article edited well, or does it appear sloppy or hastily produced?
- Does the article contain insightful analysis or interesting information that is beyond obvious?
- Would you expect to see the article in a printed magazine, encyclopedia or book?
- Are the pages produced with great care and attention to detail vs. less attention to detail?
Do you create web pages for your visitors or for search engines?
- Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
Do your web pages contain enough real content?
- Does the article have an excessive amount of ads that distract from or interfere with the main content?
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
- Does the article describe both sides of a story?
- Does the article provide a complete or comprehensive description of the topic?
Today i am in Mobile Marketing Conference, at Howard Johnson, at the invitation of Cristi Manafu. Here are some interesting facts INNITIATIVE
- 300mm – smartphones today -> 1.8bln in 2013 if trend continues
- 2.5mm smartphones in romania now
- international, data is bigger than voice. in romania voice 43%, data 31%, sms 19%
- 58% of respondents access mobile internet at least once per day , on average 18 minutes
- mobile internet average – 18 min
- over half 16-24
- majority use it for personal use
- mobile usage: email access, online search, reading general news, maps, IM, social network, music listenign and downloading, searching for accomodation and leisure, travel , video viewing
- outside is more mobile
- 80% for fun, 68% to stay
- 17% use mobile internet while watching tv, 30% while reading newspapers, 60% while listening radio
- in romania, mobile internet is still perceived as the mobile version of the fixed internet connection. vs global where smartphone is perceived as a computer that makes voice calls also
- 69% have downloaded mobile apps
- 82% have at least one mobile app
- only 24% have ever paid for an app (invers versus global)
- smartphones apps average is 6 (4 downloaded) vs international 8 used and 13 downloaded
- games 36%, music 49, gps 30%, planning 39%, social network 61%, shopping 22%
- most used: social networking – the HIGHEST in the countries in the study !!! 61% vs 26% global
- gimmicks is picking up
- 33% have opted in to receive commercial messages. 69% have opened all messages
- 27% say that they did not received enough messages – nice opportunity for advertising
- 30% have been exposed to mobile ad banners – 44% say that banners do not disrupt
- traffic on site sites increase 59% in the past 6 months
MAIA NOVOLAN
- mobile allows ultra-targeting
- free sms – and the last 15 char are used for promo
We all know that at least in theory, google penalize the stolen content. Right?
“Google crawls site A every hour and site B once in a day. Site B writes an article, site A copies it changing time stamp. Site A gets crawled first by Googlebot. Whose content is original in Google’s eyes and rank highly? If it’s A, then how does that do justice to site B?”
Google’s Matt Cutts answer that question in a video. It seems that Google has no real way to find the original article. He suggests that you manually report infringing sites. In general, sites that have better backlinks will get better rankings, no matter if their content is original or not.
Today, at Crowne Plaza, I’ll write some interesting facts from what these guys are saying….
URSUS (SAB MILLER)
- ten learnings:
- always plan for 12 months ahead
- don’t start something and leave it suspended. if u don’t put content regularly, don’t start
- hire people u don’t understand
- don’t try to be cool, be authentic
- big brands can go niche: ursus cluj – local site, geolocation, …
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- crowdsourcing works
- getting online fans offline is easy. other way around is difficult and NOT cost effective
- invest in training, learn analytics, monitor and evaluate
- best results comes from a mix of online and offline channels
- put your money where your mouth is – digital 4.5%, in mk mix
- ursus spends 12% of their budget in digital
- some people prefer not to have sex than not to have a phone
- we seek collaboration
- we seek experience as status
- we seek convenient altruism
- we seek value – we need something relevant. if you don’t give added value, you’re out. Happiness index
- COOL IDEA: twitts to the painting car, that paints on the road, in real time, in front of the cyclists, on the Tour de France, the messages of twitters. How cool is that
- IMMEDIACY – we can act immediately. dell has a twitter support. (same as godaddy)
- luis vuiton – download the 3d pics of the bag, and u can show with the mobile phone to the seller: “I want this one”
- full stream mk search, via twitter.
- it’s not about channels, it’s about IDEAS. understanding the new behaviors
- is not about push. is about entertainment and useful brand experience
- the social customer manifesto: i don’t want to do business with idiots
- awareness, considerations, purchase, loyalty – this chain is not liniar anymore
- OWNED> PAID>EARNED: the exposure u get is categorize into these 3 categories
- we give them entertain, help, connect. we need from users time, participation, information, action, advocacy
- social media relationship is just like a dating relationship. if you don’t call for 3 weeks, do u expect to be heard again?
- some baby food manufacturer made a mobile app with the development stages of the baby – to increase relationship BEFORE being interested in baby food
- gatorade mission control – great stuff (monitor online discussions, proactive social media reach, track brand attribute, monitor sport landscape, track media performance, track sports trends and buzz
- say yourself “I WANT TO BE USEFUL” – to be able to have a chance
MEC UK
- encourage advocacy
- why users will engage with u: for fun, for expertise, support, advice, to get latest product information and offers, to be involved in a community, just because
- use vouchers to measure effectiveness
GEMIUS - leading brands by romanian internet users
- successful brand -> if has a lot of fans only 5%, decreasing from 8% last year!!!!. innovation 20% on the rise. Quality is the most important 60%
- online image increases: 41% v 38. U need to have a great image online
- romanian brands: dacia33%, bcr 10%, emag6%, ursus 6$, borsec, petrom, protv
- romanian popular brands: dacia, ciocolata cu rom, ursus, borsec, bcr, dorna, cotnari, napolact
- romanian trustworthy brands: dacia, borsec, bcr (decreasing),
- personal care: avon rulz, loreal, oriflame,
- cosmetitcs online presence: gillete, niveal colgate,dove, cichy, yves rocher, garnier, blendamed, gerovital, maxfactor,
- brans and isurance
- ing, bcr, brd, raiffeisen, alianz, transilvania…
- orange, vodafone, cosmote, romtelecom, rds, upc
- bmw, mercendes, audi, volkswagen
FLEISHMAN HILLARD brussels
- so much to do, so little time
- any company now is a media company, that need to create content. so all companies must reorganize themselves as media companies.
- bloggers put old pr business to its knees because they where telling a story
- show emotions.
- u need to tell ALWAYS a compelling story
THINKDIGITAL
- in 2009, americans saw 1800 ads/day
- 50% of clicks are generated by 6% of internauts
- worldwide ctr are decreasing. 0.15% ro (average), 0.29% malayesia
- if it clicks, does not mean it sticks
- 2 wrong audience, 1 wrong audience, 1 accidental click
- cpm=cpc (no kiddin…)
- 995 people interact 40x more than those that actually clicks (what about the clicking pay)
- display helps awarness and favor-ability. search helps considerations and intent to purchase
- tell me and i’ll forget, show me and i might remember, involve me and I’ll be there
- all ads SHOULD involve users (mouseover, play, …)
- rich media and video works 25x times better impact more interaction
- dwell rate – how many seconds a person interacted with your ad online
- think digital thinks the cpc is obsolete )
- you can buy a product directly from banner! u don’t need a site anymore. 40x better results than those that need to click. conversion rate is 8x higher than click rate
- display helps increase ctr for cpc. obviosly also writting on the sky will help
- behavior sequencing, retargetting
- behaviour sequencing: if the visitor did not clicked first time, a new message appear. and so one. and so one (antismoking campaning – smokefree)
- the w2m is more important based on the messages in online, versus tv
- socialize your ads
- 50bn usd the display market in 2015
DAEDALUS
- share of time net 64%, spending 6%. TV 35% time, spending 94%. why the discrepancy?
- 36% internet penetration in romania. 70% internet penetration on urban population
- several years ago, the internet was a functional space (to get information). nowadays, it’s social
- 8.5% games of time
- 55% u spend in online (the time)
- in weekend, people stay more online
- low education people stay more online than offline.
- pornografy and piracy are the main drivers of broadband connections. that’s why ro is one of the highest broadband connectivity in world wide
- 71% of press readers are doing it online!!! tv 94% in offline
- instant messaging vs audio video is more used by older people!!!
- women 64% use social network versus 44% males
- 77% women use IM, 51% males
- audio video much more used by males
- people are doing at least 4 different activities online. there is no a search user, or a chat user. u do it all
- internet usage is fragmentet, versus tv usage
- jocuri online(other than social networks) frequent usage + many minutes
- the low income visitors are spending more time online. high income visitors much frequent, more pragmatic
- 25-34 use internet muuuuch more higher then 15-24 yo 2x (personal time)
- 30% of respondents yesterday did not opened the TV
- social inspirational is the new trend, vs functional/informational
- time on internet is not QUALITY time. people are doing several times online and offline in the same time
——
DISCOVERY LADY
- 2 posts/day
- any question need answer in max 24h
- they don’t delete any comment, but they have a disclaimer (so they do delete what is racist, …)
- 4 male typologies:
- content specially developed for the fb page
- all discovery heros tweets are displayed on a specific tab
- contests on facebook does not help on long term + romanians are very suspecious
OGILVY GUY
- Benefits for users to become fans: discounts, promotions, freebies, brand related data, support,
- you, as a brand need to get acceptance in consumer social groups
- unless your campaign does not have a big ideea, flunk
- consumers will connect with brands that have the same values and ideals
THINK DIGITAL
- there are brands with less fans than employees
- sites directly on facebook
- Like, events, comment, polling ads – fb ads + fb sponosred stories
- special ads: petrom with 6k reached 900k romanians on 24dec
BOBBY VOICU
- personal account has a limitation of 5000 friends – pages don’t have limitations
- you can appear in communication on other pages/profiles as PAGE, not as the creator
- 5-10% of fans ever return on the page to re-interact. Most of them react on their own walls – edgerank
- facebook landing page – call2action is very important: LIKE US. 30-40% conversion rate between visitors and fans (see global post, skittles, coke, redbull, liverpool) – hint hint hint – click like
- u must say WHY they should like – it doubles the conversion
- vin diesel – 20mm fans
- 1-2 posts/wall maximum per day. u need a lot of reaction per item
- at least 1 new picture per day
- people are stupid: tell them what to do: if u like it, click like. if you like, comment
- U need to generate reactions! it’s mandatory
- there are likers community. so u need to block the pages to some countries, if you do contests based on likes
- oreo – to be seen
ANDREI ROSCA
- find the differences and target mini communities
- social media is more likely marketing direct than advertising
- lazy marketing sucks
ALEX NEGREA
- 45k twitter accounts in ro, only 2-3k actives
- 66% males
- 200MM twitter accounts worldwide
- twitter marketing benefits: 95% to be Tof of mind, 5% to sell
- Twitter Ladder of Engagement
- cars fueled by twitts
